Yes, some folks out here in California finally made one of my big dreams come true-a fully functioning fuel station selling petroleum, biodiesel (B99), and ethanol (E85). Conserv Fuel is the first station in LA to sell E85 to the public 24/7, and has become the only station in LA that sells B99 at the pump. Now that’s what I call exciting!

“Fifty years ago, my father, his two brothers, and my grandfather emigrated from Denmark to California,” says Conserv founder and CEO Kristopher Moller “One of the first jobs they landed was working at an independent service station in a small town east of Los Angeles. After decades of dedication and hard work, my father built USA Gasoline into the largest independent gas station chain in the State.”

In Spring of last year, the entire USA Gasoline chain sold to a US oil refiner, save a single station in Brentwood. From this single station, Kristopher Moller founded Conserv and has seemlessly integrated the old guard and the new guard of fuel under one roof. On their website, Conserv boasts “a commitment to a new type of American Dream.” Well, not only did they fulfill a years-long personal dream of mine, they fulfilled the timeless American Dream of solving old school problems with new school innovations.

If you’re in LA, stop on through. Whether you have a biodiesel Benz, a flex-fuel Avenger, or a petroleum-sucking F-250, Conserv Fuel is the spot to get just what you need and support a fuel provider who gives a s%*#.

Conserv Fuel believes that conservation is the first step to fuel sustainability. Check out their tips to reducing your fuel use.